Online Coaching Stephanie Fiteni
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- Business
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In this podcast, Stephanie Fiteni and her expert guests answer the most common online coaching and coach marketing questions to help you unravel the facts and take the right next step for your coaching business.
With guests, she talks about popular topics such as marketing for coaches, blogging, digital marketing strategies, pricing, mindset, and how coaches build their businesses.
Stephanie is an experienced Content Marketing Strategist as well as a Traffic and Lead Gen Coach. She talks about online marketing strategies, social media, search engine optimization (SEO), marketing tools, books, and much more.
She learned programming as a fresh graduate and has worked as a trainer, programmer, and web consultant for over 15 years before becoming an online coach.
For the last 6 years, she has offered 1:1 coaching and Online Programmes designed for coaches, therapists, and online service providers.
She also offers Content strategy design and content marketing services to 6, 7 & 8 figure coaches through her agency. Find out more at http://www.stephaniefiteni.com
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002 How long should my blog posts be?
When deciding how long your blog posts should be, it's important to have a look at your goals, your industry keywords and your search results competitors. This episode explains how to find the right length so you don't spend a lot of time writing articles that have little or no chance of ranking in search engines.
We break down these steps into more details:
Checking out who you're competing with and specifically what content you're competing withStaying focused on your goalsDeciding what's best for you
You might also be interested in the following related content:
How long should my epic blog post be?
How often should I blog? -
003 How to repurpose your content with Amy Woods
Amy is an expert in content repurposing and the Founder of Content 10x – a niche creative agency. She helps content creators grow their audience by maximizing their return on the content they create.
She is also the author of bestselling book Content 10x: More Content, Less Time, Maximum Results, the ultimate guide to reaching more people online with your content. She is also the host of The Content 10x Podcast, where she teaches all that you need to know about repurposing your content.
She’s talked on stages all around the world about content repurposing, most recently at PodFest Multimedia Expo, Content Live, Agency Transformation Live and Podcast Movement, the inaugural Retain Live event, and Youpreneur Summit
We talk about repurposing your content and Amy's new book which you can grab at the link below.
We also talk about:
How to allocate your content creation timeHow to prioritise and simplify
Episode Links:
Amy's Book: https://www.content10x.com/book -
004 How to pick the right lead magnet
Picking the right lead magnet can make or break your online business, especially if you sell coaching or courses. The people on your email list could be the biggest asset in your business - IF - they're the right people.
Only the right lead magnet will make sure you attract the right ideal clients. -
005 Facebook Ads That Work
In this episode, I interview Zach Spuckler, the founder of Heart Soul & Hustle and creator of the podcast by the same name.
After making over 1.5 million dollars in online courses and coaching sales he pivoted to serving that same audience with marketing services and consulting. He's now the chief marketing extraordinaire at his Facebook Ads & Consulting Agency where he works with his clients to achieve multi-six-figure launches, automated funnels and consults on marketing strategies for course creators looking to scale their business.
Selling courses online: Zach walks us through how he built a half a million-dollar course and six-figure business in under a year and recently pivoted his business into an agency model.
Facebook Ads: In this episode, we also talk about Facebook Ads - Zach helps us get to grips with Facebook ads manager’s latest updates and deciding whether we're ready to outsource our ads.
Whether you’re still doing your own or you're ready to outsource this episode will have some gold nuggets for you.
FB Platform Updates: We talk about how to keep up-to-date with developments in the ad manager. We also talk about testing and how important this is to figure out what's going to work for you.
You can learn more about Zach at www.heartsoulhustle.com or follow him on Instagram @heartsoulhustle -
006: The Tools you need to sell and deliver coaching online
Get Set-Up Coaching Online Or Consulting Remotely With These Simple Online Tools
Coaching online and Remote Consulting is easy when you're well set-up. In this episode we talk about the tools you need. Listen in to get all the details about which ones I use and how I connect them to each other.
I also give a sneak peak of my systems and the list of tool options for each of these below:
A Scheduler
Video Conferencing Software
An email marketing platform
Social Apps
Blog
Automation software
Design software
Admin management software
Payment tools
Online Form Tools
You can also read a detailed blog post at www.stephaniefiteni.com/blog -
007: Pivoting, Personal Branding and Working Less
Personal Branding for individuals doesn't need to be hard. In this Episode, Sage Polaris previously known as Sarah Grear shares how she transitioned into her new business persona.
She also shares her journey around pivoting from a client-based business to a mentoring/coaching business. She explains how her systems and team allow her to take 4 months off a year. (no not a typo 4 full months a year!)
Sage Polaris (AKA the artist formerly known as Sarah Grear) has written high converting copy for more than 350 clients earning them millions of dollars. She helps personal brands and service providers sell more of their service or offer with the words on their website.
Her emails and sales pages are responsible for generating as much as 7 figures in a single launch. She has worked with Chrisette Michele, James Wedmore, Rick Mulready, and Amber McCue. Basically, she makes money for the “internet famous” people we all look up to.
And in turn, has been an international speaker in exclusive private Masterminds. She can SHOW your audience how to go from storytelling to story-selling. This is what truly makes a brand legendary.
You can find Sage at http://www.sagepolaris.com
Episode Links
Sage's Free Gift
www.sagepolaris.com/profitable
Todd Hermann's Book - Alter Ego:
https://www.amazon.com/Alter-Ego-Effect-Identities-Transform-ebook/dp/B075WPWMSK
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Prefer to Read? Here's the Transcript:
Sage: (00:57)
Today we have Sage Polaris. Hello Sage. Thank you for joining us. Hey Steph. Thanks for having me. I'm excited to be here. We're very excited to have you. Sage is a launch strategist to the online stars and she is a workless earn more mentor and we are very excited to hear more about working less, of course, but before we jump in, say I actually have a something that I know that my audience is very curious about because a lot, a lot of the people I deal with are women. And sometimes the question of the ego and this persona that we put out there and alongside imposter syndrome becomes a big thing. So I'm really interested in the fact that you, you actually changed your name to Sage Polaris, which is a fantastic name, but I would really like to know the story behind that.
Sage: (01:57)
Sure. Yeah. So I'm Sage to the artist formerly known as Sarah Grear. And the reason I decided to change my name is I was really stepping into a new identity in my business. I'm eight years deep into my business now and around like the six-year Mark, I realized that I no longer wanted to hide behind my client's success. I was doing a lot of client-based projects. They were having wonderful success with their launches. It was so beautiful to see, but I knew I was kind of hiding behind that and not really stepping out into my own identity. And so I decided to switch my name because I felt like it would signify something from myself like, okay, I'm not hiding anymore. I'm going to go into the spotlight, and since then I have been doing more, of my own launches for myself.
Sage: (02:49)
Personal/Individual Branding:I've also created co-created mastermind with my business partner, Tarzan Kay, which was a hundred per cent event that we ran in Niagara falls and then turn that into a mastermind. So all of these things were a way for me to kind of signal to myself and to everyone else that I was taking on a new identity for myself...