Episode 31

031: How to scale you online business with courses

Published on: 20th October, 2021

My guest today is Sigrun Gudjonsdottir. She is the leading business mentor for female online entrepreneurs in Europe, TEDx speaker, and host of the Sigrun Show podcast. Sigrun is on a mission to accelerate gender equality through female entrepreneurship.

Originally from Reykjavik, Iceland, she has spent more than half her life outside her home country; in Germany, United Kingdom, and Switzerland. Since she was a young girl she’s always been drawn to leadership roles, so despite having zero business background nor the education, she made a life-changing phone call and asked to become the CEO of a software company shortly after finishing her master’s degree in architecture – and she got the job!

Ten years, another three master’s degrees, and several CEO roles later, Sigrun found herself in Switzerland with her newfound love but sick and unemployable. Her dream was to be location independent so she could split her time between Iceland and Switzerland, travel the world, and take care of her health. So in 2014, Sigrun started her online business and quickly built a multiple 7 figure coaching business. With a membership, coaching programs and masterminds she helps women from all over the world start, build, and scale their online businesses to 6 and 7 figures. In 2020 she founded a real estate company around two properties and also started her first fund. Her next big project is an international conference in Reykjavik, Iceland; Selfmade Summit in June 2022.

We talked about…

>> How to scale your business and stop charging by the hour with course

>> How to get people to buy

>> How to launch your course with no audience

Episode Links and Mentions:

>> The Sigrun Show

>> www.sigrun.com/stephanie

 

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About the Podcast

Online Coaching
Marketing and Business Insights for Online Coaches
In this podcast, Stephanie Fiteni and her expert guests answer the most common online coaching and coach marketing questions to help you unravel the facts and take the right next step for your coaching business.

With guests, she talks about popular topics such as marketing for coaches, blogging, digital marketing strategies, pricing, mindset, and how coaches build their businesses.

Stephanie is an experienced Content Marketing Strategist as well as a Traffic and Lead Gen Coach. She talks about online marketing strategies, social media, search engine optimization (SEO), marketing tools, books, and much more.

She learned programming as a fresh graduate and has worked as a trainer, programmer, and web consultant for over 15 years before becoming an online coach.

For the last 6 years, she has offered 1:1 coaching and Online Programmes designed for coaches, therapists, and online service providers.

She also offers Content strategy design and content marketing services to 6, 7 & 8 figure coaches through her agency. Find out more at http://www.stephaniefiteni.com