Episode 51
051: Future Proofing Your Coaching Business
In the last couple of years, we have seen a difficult business environment. The Covid pandemic, low interest rates, high inflation, and now war in Europe compounding all of these.
We have seen many business disappear, some had been around for decades and yet they were not stable enough to withstand the knocks.
This episode helps you see your coaching business with different eyes. Anyone can create a coaching practice in booming times. But what about when times are hard? will your business withstand that? or can you even start a business in hard times?
The answer is yes, I co-founded my brick-and-mortar advertising agency in the recession of 2008. And that taught me a lot about the basics that make a strong business, not because I got it right, but precisely because I made al the mistakes and corrected course to do better.
The coaching business has been growing exponenetially. A lot of new people are jumping on the bandwagon. Partly because of the freedom it promises, partly because the demand is also increasing. It is a strong industry that is expanding.
The sad thing, however, is that only about 3% of coaches actually earn enough to leave their day job. And very fewer make 6 figures plus.
Listen to this episode if you want to understand how to create a business that not only survives the hard times but thrives.
In this episode we talked about:
> Getting your basics right.
> Build a strong brand
> Building a stream of new daily visitors to your website a.k.a traffic
> The role of your email list
> How to listen to what people want and evolve your business in that direction
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